When and why to redesign a business website, and what a redesign should fix.
Not every tired-looking website needs to be torn down and rebuilt. Sometimes a few focused changes bring it back to life. Other times, patching an old site just means paying to fix the same problems over and over. Knowing the difference can save you thousands of dollars and months of time.
A new website should bring in more business, not less. Yet it’s common for a business to launch a beautiful redesign and watch its Google traffic drop the following month. The design usually isn’t the problem. The problem is what got lost in the move: old page addresses, content that ranked, and settings nobody remembered to carry over.
Your website is often the first impression a potential customer has of your business. In a competitive market like Tampa Bay, that impression happens in seconds, and an outdated site can send people straight to a competitor before they ever read about your services.