SEO - Search Engine Optimization
Get my Business on Google, Bing and Yahoo Search Engines.
Search Engine Optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's, unpaid results—often referred to as "natural", "organic", or "earned" results.
Google My Business
Improve your local ranking on Google. Local results appear for people who search for businesses and places near their location. They're shown in a number of places across Maps and Search. Well and they are the #1 Search Engine.
LinkedIn Company Page
Unlike your personal LinkedIn profile, your Company page is publicly visible by default. This means that content shared from this page is ranked on the web - it impacts on your brand's SEO ranking.
Facebook Business Page
If you want to increased exposure to potential customers, generate more leads, lower marketing expenses, increase your web traffic, and many more benefits then you must have a Facebook page for your business.
Tracks and Reports Web Traffic.
Helps improve performance in search.
Be certain H1, H2 is on each webpage.
Alternate Text and Optimized.
Responsive to mobile devices.
Advertisers bidding on certain keywords.
A keyword description.
A real person to chat with.
Basically, the higher ranked on the search engine results page (SERP) and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Google’s AdWords is a tool used to help determining these “keywords”, there is also other programs available to help optimizing these words. Optimizing a website may involve editing its content, adding content, hierarchal structure (H1, H2) HTML, and adding proper description meta tags to name a few.
When you decide to have your website to be optimized, we will do the following, but not limited to:
- Add Google Analytics to your website to track activity.
- Reassure all HTML elements optimized for keywords.
- Insert proper Meta tag descriptions and titles.
- Run speed test and maximize website speed.
- Add Google and Bing site verification to use Webmaster Tools.
- Update your companies Online Presence
- .....and many other techniques
Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Today, mobile searches have surpassed desktop search, so if your website is NOT responsive, based on what device is viewing your page, this will decrease your rank score. Inconsistent information pertaining to your business is also a major red flag. We have the tools and knowledge base to get your site on the web and be found. This is something you cannot afford to not do.